Hero banner image featuring Araisa’s colorful quilt-inspired nonprofit branding design for organizations in Canada and the US.

Atlantic Region Association of Immigrant Serving Agencies

How a family quilt sparked a thought about immigration

After two decades trading as a general HVAC business, Comeau Refrigeration wanted to reposition themselves as specialists in the growing residential heat pump sector and commissioned Half Twelve to guide them through the rebranding process.

Geometric quilt-style illustration created as part of Araisa’s nonprofit brand expansion.

With the business shifting its focus from B2B to B2C, we recommended beginning the rebrand with a name change. ‘Refrigeration’ made way for ‘Comfort [Systems],’ putting the tangible benefit of heat pumps at the forefront.

FAQ

Quilt textile photograph used as creative inspiration for Araisa’s nonprofit brand design.
Nonprofit brand guidelines spread featuring Araisa’s quilt motifs, color palette, and visual identity system.

Unlike some of their industry peers, CCS saw their work as a vocation — driven by a strong commitment to green thinking and a clear goal of becoming a Net-Zero company. For an HVAC business, the path to carbon neutrality was largely uncharted and felt daunting. They understood that for many customers, the shift from fossil fuels to renewable energy felt just as uncertain.

Tote bag and lanyard decorated with Araisa’s quilt graphics, representing nonprofit brand merchandise for organizations in Canada and the US.

Drawing on the theme of journeys, we positioned Comeau Comfort Systems as a “companion to a greener future.” Visually, we combined the recognizable forms of air ducting with road markings to symbolize the customer's journey towards sustainability with CCS as their guide. This was paired with a warm, reassuring brand voice that balanced experience with empathy.

Stack of nonprofit business cards showcasing Araisa’s quilt-inspired brand identity for organizations in Canada and the US.

At the heart of the refresh was a fully customized website design, built to guide customers through every stage of the heat pump journey — from basic education to getting a quote. Being mindful that CCS were on a mission to be certified as a net-zero business, we designed the site to be as eco-friendly as possible. Optimized content enabled faster page loads/lower energy use and we selected a hosting provider whose services are powered entirely by renewable energy.

Nonprofit website homepage for Araisa with bold quilt-inspired patterns, designed for organizations across Canada and the US.

To round out the brand experience, we developed social media content and campaign assets tailored to each audience segment — from homeowners exploring clean heating options to industry peers seeking insights on sustainable small business practices.

Smartphone mockup of Araisa’s nonprofit website design showing online course content, created for North American organizations.

  • No two projects are the same, but on average a full branding and website project takes 4–8 months. If your brand identity is already established and you’re only looking for a new website, the typical timeline is 3–4 months.

  • Of course! If you already have an established brand, we can use your existing visual identity (logo, colours, fonts, etc.) as the foundation for a fresh new website.

  • Budgets vary depending on the scope but most projects start in the high four figures.

  • We begin by breaking the work into two stages. Stage 1 focuses on branding and begins with a discovery session to learn as much as we can about your business, your audience and your goals. From there, we distill that insight into a cohesive brand identity that covers both messaging and visuals. Once the branding exercise is complete, we move on to Stage 2 — the website build.

  • Yes! We have experience building sites in multiple languages.

Services
Branding
Brand Expansion
Copywriting
Graphic Design
Website Design

Website Development: Tibbits Consulting