Outdoor event signage for the Nova Scotia Export Achievement Awards featuring lobster, lightbulb, and bottle graphics with bold red, yellow, and blue panels.

Export Achievement Awards

Celebrating economic growth through export success

An oldie but a goldie! The Export Achievement Awards were an annual event presented by Nova Scotia Business Inc. to recognize businesses that achieved outstanding success in exporting products and services outside of Nova Scotia — contributing to the province’s economic growth. For several years, Half Twelve was tasked with creating the promotional materials for the event.

Design promoting Nova Scotia's top export businesses with a lobster on top of a red airplane, featuring text about the 2018 Export Achievement Awards.

Our favourite campaign was for the 2018 event, when we devised a theme titled “Exportant.” Playing on the words export and important, the theme celebrated the essential role exporters play in Nova Scotia’s economy.

Export Achievement Awards visual combining beer bottle with cargo ship silhouette.

To extend this wordplay visually, we juxtaposed some of Nova Scotia's top exports (lobster, beer, tires, digital media and brainpower) with the various modes of transport used to reach global markets.

Export Achievement Awards visual merging train with tire to symbolize transportation and manufacturing.
Export Achievement Awards poster with lightbulb-person composite representing ideas and innovation.

Each pairing became a metaphor for the province’s vast export potential — a reminder that Nova Scotia’s success stories move by land, sea, air and even through invisible digital pathways linking the province to the world.

Export Achievement Awards visual merging Ethernet cable with stylized eye, representing technology and vision.

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