Abstract blue and green geometric patterns used as a banner for the annual report microsite

Invest Nova Scotia

Inspiring businesses to grow and explore global markets

The NEXT Summit was a one-day conference hosted by Invest Nova Scotia (formerly Nova Scotia Business Inc.) that helped start-ups and small businesses pursue new growth opportunities. Attendees took part in workshops, joined virtual talks and connected with industry partners to learn about programs and services that supported export success.

Printed annual report cover with bold blue and green patterns, designed for Canada-US audiences.

Early in the branding process, we spotted a serendipitous detail — the event’s name contained an “x” and “t.” This sparked the idea to transform the letters into multiplication and addition signs, giving the visual identity a clear metaphor for growth and expansion.

NEXT Nova Scotia Business Growth Event logo design

Half Twelve designed the event’s visual identity and supplied everything needed to bring it to life — from print collateral and digital graphics to social media assets that fueled its promotion.

Instagram Story graphic promoting ESG and sustainability panel at Nova Scotia Business Growth Event
Instagram Story graphic advertising a panel discussion at Nova Scotia Business Growth Event
Instagram graphic for workshop at Nova Scotia Business Growth Event

Services
Branding
Graphic Design
Signage
Social Media Content