The Faculty of Engineering at Dalhousie University is currently entering an exciting period of change that includes the $64m redevelopment of its campus located in downtown Halifax. To mark this new period, the Faculty commissioned a brochure to showcase its strategic plan (broken up into four goals/visions for the future).
“Thinkers & Doers” was the theme developed to reflect the fact that the staff and students didn’t limit themselves to traditional education in the classroom but actively engaged in real-world projects that affect Canadian industry. As well as being a fundraising tool for the Faculty, the brochure was also intended to serve as a recruitment tool for future students. To support this, the cover shot highlighted the diversity of the Faculty’s students.
Using specially commissioned photography and bold typography, each of the four visions opened with a portrait of a Faculty staff member and a quote that echoed the vision. Each section opener was then followed by articles about staff and students playing their part in helping the Faculty achieve its goals.