Now into our third year of working with Nova Scotia Business Inc., we recently rolled out the 2018 campaign for the Export Achievement Awards across print and digital platforms.
For this, Half Twelve developed 'Exportant', a theme that highlights the fact that Nova Scotian companies who export make an important contribution to the provincial economy. To illustrate the campaign, we juxtaposed some of Nova Scotia's top exports (lobster, beer, tires, digital media and brainpower) with the various modes of transport used to reach global markets.
The Faculty of Engineering at Dalhousie University is currently entering an exciting period of change that includes the $64m redevelopment of its campus located in downtown Halifax. To mark this new period, the Faculty commissioned a brochure to showcase its strategic plan (broken up into four goals/visions for the future).
“Thinkers & Doers” was the theme developed to reflect the fact that the staff and students didn’t limit themselves to traditional education in the classroom but actively engaged in real-world projects that affect Canadian industry. As well as being a fundraising tool for the Faculty, the brochure was also intended to serve as a recruitment tool for future students. To support this, the cover shot highlighted the diversity of the Faculty’s students.
Using specially commissioned photography and bold typography, each of the four visions opened with a portrait of a Faculty staff member and a quote that echoed the vision. Each section opener was then followed by articles about staff and students playing their part in helping the Faculty achieve its goals.
Avalon Controls are one of Canada’s leading electrical engineering firms specializing in process control in industries that include the energy, brewing and marine sectors. They required a refreshing of their brand identity and the creation of a new website to highlighted the wide range of services they offered.
The Avalon brand was given a more contemporary feel by introducing a modern typeface that was altered to incorporate a tick mark which conveyed the idea of quality service. The striking combination of blue, orange and white allowed for greater visibility of the brand when being represented out in the field.
The creation of a new, responsive website meant that clients using mobile devices now had easier access to Avalon’s list of services in the out-of-office situations common to many of the industries served by Avalon.
The UNV Partnerships Forum is an annual event held by the United Nations Volunteers program to discuss the role of partnerships in achieving the agency’s sustainable development goals. As part of its work in developing countries, these 17 goals include promoting gender equality, working to eradicate hunger and encouraging economic growth.
Half Twelve was commissioned to create a brand that symbolized partnership and conveyed the idea that by working together, agencies can create a synergy that provides results more effective than anything achieved by working alone. The brand was created for the 2016 forum where representatives from government, UN agencies, NGOs and the private sector met for two days in the city of Bonn.
In their role as Nova Scotia's business development agency, NSBI launched a campaign to advertise the benefits of exporting and also draw attention to the services they offer to assist export-curious businesses in taking that first step into foreign markets.
Under the banner of World. Oyster. Go., the campaign began as a series of native advertising pieces placed in the Business section of Nova Scotia’s largest daily paper. These pieces profiled local businesses that had benefitted from exporting to international markets.
By summarizing the famous phrase and using a slightly impatient (but friendly) voice in the style of a pep talk from a mentor, ‘World. Oyster. Go.’ was a motivational call for businesses to realize that exporting their products or services should be a given.
Photography by Meghan Tansey Whitton
These are just some of the logos that Half Twelve has created over the years to bring brands to life.